Gone are the days when website owners were too passive, not taking action and just waiting for the online inquiries to come in.

Website owners are taking action by putting more effort on their digital marketing campaigns.

How do you make your digital marketing succeed?

Consider these three factors. We actually call them the ‘pillars of digital marketing’, because the mere absence of once of these pillars might mean a failing digital campaign.

These three factors / pillars are as follows:

  • Content Management
  • Social Media Marketing
  • Search Engine Optimization

In this blog, we will only be talking about SEO or Search Engine Optimization. Understanding SEO is crucial to significantly increasing your traffic and brand awareness.

At this very moment, there may be thousands of people, who are looking for content just like yours. Every website owner’s challenge is, how can he make his content searchable.

According to HubSpot, 80% of a website’s traffic begins with a search query. That’s why search engine optimization (SEO) is so important.

SEO requires a lot of effort from every website owner. You have to do a lot of research and spend tremendous time on trial and error.

Google doesn’t give us any notices or announcements as to when they will be changing or updating their algorithm. You just have to be very observant and in the know.

That’s what we are constantly doing every single day.

Every day, people are using Google to conduct over 3.563 billion searches. (Reference: www.internetlivestats.com). In December 2012, Google enjoyed a 65.2% share of web search volume worldwide, with 114.7 billion searches that month.

The trick of the SEO trade is ranking up in the first pages of Google’s search results. You get more visibility if your URLs are landing on Google’s search results. More visibility means more traffic. More traffic will mean more conversions. More conversions will mean more revenue.

If SEO seems a bit complicated, for you? Call the experts.