“What is Search Engine Optimization?” is a common question asked by not only brands who would like to have their websites rank up, but also by writers, bloggers, and marketing and advertising people. From the words itself, SEO refers to optimizing a website or a web page for a search engine (which could be best identified as Google). Basically, this is a process which makes a site easily understood and classified by a search engine.

What is Search Engine Optimization for business owners

As a business owner, you surely would like a lot of people opening your website and clicking on links in it. SEO is the solution. Although social media platforms and apps add to its traffic, most people use Google as search engine to be able to look for information. Knowing this, your website should be well-designed with an easy-to-navigate interface. Searchable and related keywords must also be embedded on your website, so people would find it relevant to what they are looking for.

If you are selling women’s clothing on your website, with fashion blog posts supporting it, typical keywords embedded on your site should include women’s clothes, women’s fashion, dress, casual dress, and the like. Especially if it is an e-commerce website, all of the photos, descriptions, and products must be optimized with keywords.

What is Search Engine Optimization for writers and bloggers

SEO for writers or bloggers is using the right keywords on their content and using it consistently all throughout the article or blog post. If you are a writer for a brand or if you are a blogger with your own site, you must know at least basic SEO so your efforts won’t go to waste. Though it is a complex concept, lessons on SEO is widely available on the Web, so take advantage of it.

Usually, an SEO expert will suggest keywords for you to include on your write ups. You may also do your own research by using Google’s ad planner tool. From that, you will be able to know the right keywords to use depending on your topic and your target market. Though Google’s algorithm changes from time to time, you should remember that your keywords are always relevant to what the people would type into the search box.

What is Search Engine Optimization for the marketing and advertising team

As marketing and advertising people, one of your goals is to make a site visible and rank it up without spending too much, right? One of the key strategies in doing so is spreading the link through social media platforms. You may just have to post a photo, GIF, or a video, and then add the link to the caption or description which people could click. Another option is having it backlinked by content blog networks or PR firms. A backlink is basically having your site linked from a blog post or another site. This would make a useful tool for improving your website’s SEO ranking.

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