PR is a valuable asset to any brand, and with the leverage of media and the emergence of social media, businesses can now further capitalize on it to build and heighten reputations this 2020. According to Opt-in monster, “Search Engine Optimization (SEO) increases your site’s search ranking for content using the business keywords you want to target. As potential customers look up those keywords,s it will allow them to find your content which results in increased traffic and lead generation.”

SEO is a long-term and continuous process that you need to maintain if you want to maintain high search rankings for your sites. By following the 5 tips below on how PR has the potential to level up your SEO, your ranking could increase.

  • Top Tier DA Backlinks

Backlinks are links that are directed towards your website. The number of backlinks is an indication of the popularity or importance of that website. Backlinks are a necessity for SEO because some search engines, especially Google, give more credit to websites that have a good number of quality backlinks, but keep in mind that it is the quality that makes the difference.

Aim for high-quality editorial backlinks, this will give your website the edge and boost your ranking for targeted keywords, this is one of the best methods to increase your website’s ranking.

  • Brand Association

Brand Association can help buyers to recall your brand of its unique characteristics. It will differentiate you from the competitors and provides a reason for the customers to keep on coming back for more.

In terms of SEO, it may lead to search habits from users as they associate with your brand, and therefore may include your brand within their search. Google then will associate you in the same way that will have a great impact on your site’s ranking.

  • SEO Enhancement

You may help your post place higher on authoritative sites that focus on a specific niche by using PR. Ranking in highly competitive keywords is always hard when you’re new in the World of SEO and Content Marketing.

By using PR, you are basically helping your site rank higher in the search engine, and it gives your site content an edge that may help you get on top of Google’s algorithm in the years to come.

  • New Unique Keywords

An effective way to rank is to use keywords and phrases you may want your brand to get known for. PR gives you the opportunity to create new keywords that has the potential to generate awareness to the public regarding your service or product. By using PR, you are basically opening your business to upcoming opportunities and future opportunities to come. It gives your site and content the added leverage for it to rise in the world of SEO.

According to Bluleadz research, “Organic search is one of the most coveted sources of traffic for companies. When someone searches for answers and you are the authority figure who helps them solve the problem, they are prone to not only remember you.”

That shows how PR can help you stay ahead of your current competition.

  • Previous PR Reclamation

An easy way for you to utilize SEO is to search your brand on Google, then find sites that have previously mentioned your brand before. By simply reaching out and asking them for a link back to relevant pages of your site, you can gain an advantage.

A company that specializes in SEO is Top Rank SEO Philippines. They use their experience and knowhow to utilize the correct tools to help improve the searchability of websites, including the use of PR.