How Beneficial is SEO for Small Business Owners?
Successful entrepreneurs all have one thing in common: they understand the fundamental basics of entrepreneurship. These include having a unique idea, giving it a distinctive name and identity, gathering the right team composed of the right people, and a knack for selling the product to the right people at the right time. In today’s digital age, your website becomes a vital component of your overall brand identity.
The website helps customers make informed decisions on whether they should do business with you or not. However, this is only possible if your customers find your website in the first place. There is a famous saying that goes “No matter how good your product may be, if people don’t know it, then you can’t sell it.” There are millions of people out there who can become potential customers, but you must be able to bring them to your website and convince them to purchase your products and services.
A key component in making this is reality is Search Engine Optimization (SEO).
The Primary Function of SEO
SEO is known for helping websites rank highly on search engines. As the name suggests, it brings your website up to the front page of Google search results and other search engines.
SEO is the secret sauce for small business owners as even the smallest businesses can make their presence known by using the power of SEO. It helps a new arrival announce its presence. SEO for Small Business is perhaps one of the greatest leverages when it comes to the digital world. Through SEO, even newborn businesses can find a way to compete with larger companies and find their way to the top of search engine results’ lists.
Less than 5 percent of the internet users scroll by the first page and explore through the second page of Google search results. Therefore, if you haven’t utilized SEO for your small business, now might be the best time that you start searching for a Top SEO Company to do the task for you.
Great of Element of Brand Awareness
Landing on the first page of Google Search Engine Results Page (SERP) is a milestone. It gives you a ton of organic traffic and clicks. It helps boost your brand’s importance and accelerates its awareness.
Most people only talk about the first 3 Google results that pop up after a search. They see those companies as the most authentic and trustworthy and will, therefore, create more awareness for your brand.
Great conversion rates
By having an SEO friendly website and an effective SEO strategy for your business, you will see an increased conversion rate. Also, keep in mind that websites that use SEO are typically more developed and faster. No one likes a slow loading site, especially those with long paragraphs here and there. In fact, most internet users click away when a site takes too long to load, and users tend to stick around sites that load quickly.
SEO optimized websites will always have higher conversion rates than non-optimized ones. Users that have a smooth experience will likely stick around and have an increased chance of recommending the site to a colleague or friend.
SEO promises increased return on investments
SEO for small business is the most powerful marketing tool out there as it brings you quality organic clicks and the best conversion rates. It will help bring thousands of possible customers to your business in the short and long term, and you will always get more than what you pay for.
Guideline for Doing an SEO of a Small Business
If you are still new in the digital industry and have just realized the importance of SEO for your business, start with the following steps:
Keywords are everywhere on the internet, and by doing keyword research, you can position yourself at the top. This is the case especially when the competition is low or if you are the first to use it. Always use these keywords in the title as well in the content on your site. You can do so through an SEO centric article which you can have on your site for the foreseeable future.
Devise ways to create more backlinks to your site
By creating backlinks to your site, you can route potential customers from other platforms to your site. An effective way to do so is by submitting your business address and basic company information to Google.
Having your business listed on an online directory will leverage your site’s potential in acquiring leads. Other creative ways of creating backlinks for your site is to initiate guest blogging. Guest blogging accelerates your brand awareness and widens your network.
Use social media
Social media has been proven and tested to be a great marketing platform, Facebook is the leading social media platform surpassing 1 billion registered accounts this year, followed by WhatsApp then Youtube.
The opportunities for social media are endless. Therefore, marketing your business and website there will leverage your traffic more. Watch as consumers come to you.
By leveraging the power of SEO for your small business, combined with all the valuable tools discussed in this article, you are basically guaranteeing your site long-term success, As you learn more about the digital world, you will be surprised by the opportunities it opens up to anyone who is willing to understand it.
If you need a free SEO Audit for your website, connect with us – Top Rank SEO Philippines.