Jason Caling, Top Rank SEO Philippines | Imagine for a moment that you’re a librarian for all the books in the world. The task of cataloging these books will be horrendous, to say the least. But while you’re thinking of a solution to do this, people the world over are using a simple tool that has been available to them since the early 1990’s – the Internet. As you probably know by now, Google is the biggest search engine that powers all the search in the world. Having a complex algorithm allows Google to catalog each and every entry according to relevance, while SEO as a tool allows websites to rank and be searched accordingly.
Still caught up with the librarian role? Think of the search engines’ complex algorithms as simple tools when you wish to understand what is within each book and the way books relate to each other. Your supposed library system must be able to process voluminous data and churn out the best answers for each query.
Search engines are just like the librarians of the Internet, wherein their systems collect data about entry in order to assist in finding rather as precisely as possible. Looking for information or a website? Search results matter, right? Thus, as a business, if your pages rank high, you are most likely to be found easily and get your business going further.
Search Engine Optimization or SEO simply is about making sure that your website has the right content that search engines like Google needs for their processes. Take a peek at these important factors that make websites rank higher:
Words: Search engines account for each word within the Internet. Once somebody searches for one thing, the computer program gathers results to the pages that are concerning those words.
Titles: Each page on the web has an authorized title. You may not see it because it’s within the code. Search engines pay great attention on page titles because they usually summarize the page like a book’s title.
Links: When one webpage links to another, it’s usually a recommendation. Telling readers, “this site has good content.” A lot of links coming to it can look good to search engines, but some people try to fool algorithms by creating or buying bogus links all over the internet that leads searchers to a bad website. Usually, search engines can identify bad links and eventually penalize the “bad” website.
Words in Links: These are also called Anchor Texts. If for example, your website has a word “bag” with a link on it towards a certain website, search engines can establish that your website is related to the word “bag”. Thus, when someone searches for bags, and content on your website is really about bags, its relevance allows your site to rank better against others.
Relevance: Sites with the most consistent record of new and engaging content and increasing numbers of excellent links, may be considered as potential candidates for higher search rankings. Good SEO is about making sure that your website has relevant content about your website, blog or article. Take advantage of your site’s relevant content and you’ll be in the top search results.
The above are just a beginners’ look at SEO and at how it levels the playing field for small businesses. Being a science, SEO management will need proper training and continuous upgrades in information. Thinking of doing a small campaign using SEO in the Philippines? Check out Top Rank SEO Philippines who can simplify SEO for you website. You can also send us a message here and we guarantee you a FREE SEO FORENSICS REPORT in 24 hours!